SAFEGLAM

shop cosmetics online safely

ME

Hi, I’m Giorgia, the founder of SafeGlam! I’ve always been passionate about beauty, luxury, and sustainability—but I’m also deeply concerned about the rise of counterfeit cosmetics and perfumes. My background in branding, social media, and research has led me to uncover the hidden dangers behind fake beauty products, and I knew I had to take action.

Through SafeGlam, I combine my expertise with real-world investigations to educate and protect beauty lovers like you. I’ve collaborated with industry experts, perfumers, and organizations. When I’m not researching beauty trends or exposing counterfeits, you can find me sharing my love for fragrances on my Instagram page, Fever Fragrance, or exploring new innovations in the beauty industry.

SafeGlam is more than just a project—it’s my mission to ensure that beauty remains safe, authentic, and transparent for everyone.

Let’s stay connected and keep glam real!

data

  • The third most counterfeited sector world wide

  • 17% of UK women have purchased counterfeit products online (IP Social Influencer Report, 2021)

  • 35% of users buy something they see on TikTok (truest.co, 2023)

  • Since 2020, after COVID-19, UK consumers became 45% more likely to buy skincare products online (professionalbeauty, 2022)

  • Red Points saw a 56% increase in counterfeit products sold online across 700 brands (RedPoints, 2022)

  • Fake goods will contribute $1.79 trillion to the global economy by 2030, representing 5% of global trade (businesswire.com, 2024)

  • TikTok has more than 30.8 million active users a day (total.com, 2024)

chapters

  • Overview

  • Industry Regulations and Safety

  • Experts Insights and Opinions

  • Identify Counterfeits

  • Protect Yourself and Take Action

resources