SAFEGLAM

shop cosmetics online safely

data

  • The third most counterfeited sector world wide

  • 17% of UK women have purchased counterfeit products online (IP Social Influencer Report, 2021)

  • 35% of users buy something they see on TikTok (truest.co, 2023)

  • Since 2020, after COVID-19, UK consumers became 45% more likely to buy skincare products online (professionalbeauty, 2022)

  • Red Points saw a 56% increase in counterfeit products sold online across 700 brands (RedPoints, 2022)

  • Fake goods will contribute $1.79 trillion to the global economy by 2030, representing 5% of global trade (businesswire.com, 2024)

  • TikTok has more than 30.8 million active users a day (total.com, 2024)

chapters

  • Overview

  • Industry Regulations and Safety

  • Experts Insights and Opinions

  • Identify Counterfeits

  • Protect Yourself and Take Action

resources