Empower the consumer
Be a Smart Consumer
1-Check the Ingredients List
Ingredients are listed in descending order (highest concentration first)
Active ingredients should be in the top 5, like retinol or niacinamide, if they are meant to be effective
Potential irritants like sulfates and alcohol shuld be low on the list or abscent
2-Understand the Symbols
Cruelty-free:🐰 Leaping Bunny, PETA or CCF means no animal testine
Vegan:🌱 Certified vegan means no animal-derived ingredients
Recycling & Sustainability:♻️ Mobius Loop, Green dot, FSC (forest Stewardship council) means eco-friendly packaging
Expiration & Usage: ⏳ PAO (period after opening) symbol shows how long the product is safe after opening
3-Red Flags in Ingredients
❌ Avoid Parabens (preservatives linked to hormone disruption)
❌ Avoid Phthalates (plasticisers sometimes found in fragrances)
❌ Avoid Synthetic fragrances ( skin irritations and allergies)
Misleading terms
👨⚕️Dermatologist tested: does NOT mean approved or safe
🤧Hypoallergenic: NO standard regulation, check the ingredients
4-Verify the Batch Code & Authenticity
Look for lot numbers or batch codes
Some brands offer QR codes to verify authenticity online
Avoid missing details like spelling errors and fake barcodes as these can indicate counterfeit products
5-Check Product claims & Marketing terms
Clinically Proven: Was it tested on 5 or 500 people? Look for data
🌍100% natural: Not legally regulated; check list of ingredients
Fragrance free vs Unscented: May still contain fragrance
6-Research the Brand’s Ethics & Transparency
🧼Full ingredients and scurcing methods
🔖Third-party certifications
🐰Cruelty free